“What is it, what does it and what are best practices?”, I wondered when I heard that I was the designated jury member to chair the digital marketing session during the NIMA awards. I am familiar with marketing, but what exactly is this digital marketing? Just as in the days of Web 3.0 there is [...]
“If I look at enough of your messaging and your location, and use artificial intelligence, we can predict where you are going to go”, says Schmidt, CEO of Google. He warns that society is not yet ready for the upcoming technological revolution: “We are not sufficiently aware yet.”
>> Lees meerGuerrilla marketing is really interesting! Especially in combination with a good social media strategy. Could a social media scoop be the new form of guerrilla marketing? And could it be managed at all or is success based on luck? In this article with a downloadable Guerrilla card game I will answer these questions.
The Greenpeace action [...]
The term social media has been buzzing around for some time now. It is amusing that nowadays you are considered ’social’ if you spend a lot of time online. In the old days this would classify you as a nerd… Anyway, nowadays the possibilities of social media seem almost unlimited. But is social media as [...]
>> Lees meerHow to make immediate headway with social media and how to keep management at bay, who more and more often ask you: “what do we do with social media?”. These 10 practical tips are immediately applicable and also show immediate results. So, in my opinion, there is no reason not to follow these commandments’.
>> Lees meerNowadays everyone talks about social media. And all of a sudden everyone also wants to do something with it. And so they should. Social media can be extremely effective, both in a personal and in a professional context. For expanding your network, sharing knowledge, getting to know your customers and to initiated the dialogue. This awareness has now also penetrated the business society (article with download).
To the point of weariness Web 2.0 has been described and defined. On the other hand not even a simple definition of web 3.0 can be found on Wikipedia. I felt the urge to do something about it and this is what I came up with.
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